Visitor target groups

The best of the industry
Beauty Trade Special is aimed at the beauty professional who takes his or her work seriously and performs it at a very high level. By 'beauty professionals', the organisers mean:

  • Beauticians
  • Skin therapists
  • Pedicurists
  • Wellness entrepreneurs and employees (spas and health centres, etc)
  • Nail stylists
  • Cosmetician
  • Hairdresser
  • Owners and employees of weight-loss clinics
  • Owners and employees of perfumery businesses

Reason for a visit to Beauty Trade Special
76% for inspiration
75% to place orders and/or make direct purchases
61% orientation in respect of purchases and/or new suppliers

85% of visitors also placed an order or made a purchase
28% spend more than € 500 at exhibitors

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Privacy statement | Beauty Trade special © 2021